NALA launches Apple Pay in the US

NALA, a Tanzanian financial technology company, has officially integrated Apple Pay as a
source of funds for payments in the United States and United Kingdom to Tanzania, Kenya,
Rwanda, Uganda and Ghana. This is the first time a Tanzanian company has worked directly
with and enabled a global payments service such as Apple Pay. The move maximizes payout
options for NALA’s customers in the US and the UK.

NALA, a Tanzanian financial technology company enabling payments from the UK/US to Africa,
announces their newest integration to enable seamless payments. This comes a few months
after establishing operations in the United States at the end of April 2022, where 6 members of
parliament from Tanzania attended their launch event in New York City.
NALA’s founder and CEO, Benjamin Fernandes hails from Tanzania and has been working in
mobile money payments in Africa for over 10 years.

He built one of the first integrations for
mobile money payments for TV subscription services 10 years ago.
Fernandes commented, “NALA’s mission is to increase economic opportunities for Africans
globally, enabling Apple Pay is a step towards connecting more global payment options with
Africa. This reach allows us to build stronger financial infrastructure for Africans worldwide.”
NALA customers in the United States and the United Kingdom can get access to this feature on
the NALA app from the Apple Store or Google Play Store. NALA currently can pay out to over
300 banks and 20 mobile money players in Africa.

Despite the litany of options for sending money to Africa from abroad, the continent continues to
be the most expensive place to send money. The World Bank estimates average transfer fees to
Africa at ~9%. Further, many of the existing options include hidden fees that make it hard to
discern the true cost of sending money. NALA is working towards changing the paradigm of
financial tools for Africans by providing fair and transparent services to empower people with
control over their finances.

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